Home \ International \ Hyundai Construction Equipment names Sungwoo Lee as new Managing Director for Europe
Hyundai Construction Equipment names Sungwoo Lee as new Managing Director for Europe
27/01/2020
Pubblicato da Redazione
HCEE announces the appointment of Sungwoo (SW) Lee as the new Managing Director
HCEE (Hyundai Construction Equipment Europe) announces the appointment of Sungwoo (SW) Lee as the new Managing Director with effect from 1st December 2019.
With over 20 years of service at the Hyundai group, SW Lee brings a longstanding international sales career to Europe. SW Lee replaces mister J.H. Chun who will return to Korea where he will lead the international marketing team of HCE (Hyundai Construction Equipment).
Growing profitable market share in Europe is key
As of December 1st 2019 Mr. Sungwoo Lee was officially appointed as new Managing Director for HCEE. Mister Lee is already very familiar with the European organization. Working as a Construction Equipment Sales Manager in the European subsidiary from 2005 till 2009, he has a good understanding of the dealer network, the European market requirements and culture.
SW Lee will focus on a proactive sales strategy. By further growing the European dealer network, setting-up a key account management structure, and an advanced market-oriented product strategy, he plans to lead HCEE into gaining an increased profitable market share in the coming years.
SW Lee commented on his new appointment, he said, “At HCEE we are striving to become a top-player in the worldwide Construction Equipment business. In a stabilizing European market we wish to grow our market share in a sustainable and profitable way. Growth in our market share will lead to a higher brand visibility. Growth in quality and quantity of both our organisation and dealer network will be our primary goals to achieve this. We will continue to focus on the 3 E’s: Embrace our dealer network, Excel in what we do and Engage our internal teams.”
![](/storage/aziende/15514470333196.jpg)
Ultime notizie di Hyundai Construction Equipment Europe
![HD Hyundai breaks new compact excavator standard](/storage/2024/02/hd-hyundai-breaks-new-compact-excavator-standard-65d09cafa1259.jpg)
Earthmoving Machinery
19/02/2024
HD Hyundai breaks new compact excavator standard
HD Hyundai has unveiled an additional eight mini excavators,...
![HD Hyundai showed the future of construction at CES 2024](/storage/2024/02/hd-hyundai-showed-the-future-of-construction-at-ces-2024-65bccbdc57029.jpg)
Earthmoving Machinery
07/02/2024
HD Hyundai showed the future of construction at CES 2024
HD Hyundai stole the show at the recent CES 2024 technology...
![Hyundai renews complete mini excavator line at Bauma](/storage/2022/08/hyundai-renews-complete-mini-excavator-line-at-bauma-62fe1b5644827.jpg)
Earthmoving Machinery
19/09/2022
Hyundai renews complete mini excavator line at Bauma
Hyundai Construction Equipment will update its entire mini e...
![Hyundai develops waste and recycling solutions](/storage/2022/07/hyundai-develops-waste-and-recycling-solutions-62d6b85e22fb1.jpg)
Earthmoving Machinery
22/07/2022
Hyundai develops waste and recycling solutions
Hyundai Construction Equipment has introduced the HL955AHD a...
![Hyundai adds articulated trucks to growing range](/storage/2022/06/hyundai-adds-articulated-trucks-to-growing-range-62b87e55cd80b.jpg)
Earthmoving Machinery
11/07/2022
Hyundai adds articulated trucks to growing range
Hyundai Construction Equipment has introduced two articulate...
![Hyundai and Doosan to compete under Genuine Tie-Up](/storage/2021/11/hyundai-and-doosan-to-compete-under-genuine-tie-up-61a2082c9c859.jpg)
Earthmoving Machinery
29/11/2021
Hyundai and Doosan to compete under Genuine Tie-Up
An intermediary holding company, Hyundai Genuine, has been e...
Altri International
![Liebherr's mobile crane lifts construction crane over treetops](/storage/2024/06/liebherrs-mobile-crane-lifts-construction-crane-over-treetops-66813cf080556.jpg)
International
16/07/2024
Liebherr's mobile crane lifts construction crane over treetops
LTM 1130-5.1 lifts Liebherr 28 K construction crane out of s...
![Kohler Energy Publishes a Market-First Environmental Declaration for a Mission-Critical Generating Set](/storage/2024/06/kohler-energy-publishes-a-market-first-environmental-declaration-for-a-mission-critical-generating-set-66813adfe1ca1.jpg)
International
16/07/2024
Kohler Energy Publishes a Market-First Environmental Declaration for a Mission-Critical Generating Set
Independently verified document provides complete visibility...
![Two Grove cranes from Palumbo Heavy Lift team up for spectacular tandem lifts in Naples](/storage/2024/06/two-grove-cranes-from-palumbo-heavy-lift-team-up-for-spectacular-tandem-lifts-in-naples-668133f2109e4.jpg)
International
15/07/2024
Two Grove cranes from Palumbo Heavy Lift team up for spectacular tandem lifts in Naples
Palumbo Heavy Lift sent its new Grove GMK5250XL-1 plus its G...
![Liebherr MK 140 Secures Saint-Maurice Cathedral](/storage/2024/06/liebherr-mk-140-secures-saint-maurice-cathedral-668115418ed35.jpg)
International
12/07/2024
Liebherr MK 140 Secures Saint-Maurice Cathedral
A Liebherr MK 140 mobile construction crane was instrumental...
![New Tadano AC 5.220-1 all terrain crane for Safar](/storage/2024/07/new-tadano-ac-5220-1-all-terrain-crane-for-safar-6682588d6e0ed.jpg)
International
11/07/2024
New Tadano AC 5.220-1 all terrain crane for Safar
Safar ordered the AC 5.220-1 with a heavy-duty short jib and...
![Liebherr's XPower wheel loaders are ideal for handling sand and gravel](/storage/2024/06/liebherrs-xpower-wheel-loaders-are-ideal-for-handling-sand-and-gravel-668115fe30a33.jpg)
International
11/07/2024
Liebherr's XPower wheel loaders are ideal for handling sand and gravel
Liebherr's XPower wheel loaders and their smart machine conc...