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LiuGong changes the game at Hillhead 2024
01/07/2024
Pubblicato da Ettore Zanatta
LiuGong’s return visit to Hillhead marked with the launch of seven brand new machines.
LiuGong’s return visit to Hillhead marked with the launch of seven brand new machines: the 975F and 856T, along with four new BEVs. These include two electric wheel loaders and two electric excavators, showcasing the company's pioneering role in BEV technology. Building on the success of their last Hillhead appearance, LiuGong presented another game-changing experience. Visitors had the opportunity to evaluate LiuGong’s impressive line-up of 10 static and demo machines designed to match the demands of the quarrying, construction, and recycling sectors.
“We were thrilled to return to Hillhead this year. After the success of our debut in 2022, we anticipated another exciting event showcasing our new and innovative machines,” said Dean Thornewell, Managing Director of LiuGong UK. “Continuing to listen to our customers, dealers and operators has been key. It's their insights that have shaped our development efforts, resulting in a range of machines perfectly suited to their needs. We see this as a game-changing event for LiuGong and the UK market. China leads the world in BEVs, and we are a leader in China. We are bringing all this BEV knowledge and expertise to the UK market in a tough range of electric machines that really put in a shift. We also had some game-changing new product launches on our stand including our new 975F, LiuGong’s new addition to our F-series excavator line-up and the largest machine in this series. With the 975F, we continue to change the game by creating the very best operator experience; combining design, toughness, intelligence and control. I believe the way we have listened to customers, learnt from them and used their insight has helped to establish our reputation and elevates the LiuGong brand in the UK and across Europe. Many customers now see us as a strong and highly credible alternative to mainstream brands.”
At this year's Hillhead event, LiuGong is introducing a range of new machines. Captaining the team is the eagerly anticipated debut of the 975F excavator, a cutting-edge addition to the F-Series line-up. Rounding off the showcase is a sneak peek at the innovative T-Series wheel loader, the 856T, featuring an all-new concept cab. Furthermore, as a leader in China's booming BEV technology sector, LiuGong is at the forefront of driving a revolutionary wave in BEV R&D. With plans to launch over 40 BEV models by 2027, including new electric excavators, wheel loaders, telehandlers and access equipment.
“At Hillhead, we showcased LiuGong's latest innovations, and we know that visitors to our stand will be thoroughly impressed with the products we have on offer this year. These include the highly anticipated 975F excavator and the ground-breaking 856T wheeled loader,” said European Product Director at LiuGong, Harry Mellor. “This event marks a significant milestone for LiuGong, as the enhanced 856T now boasts an all-new cab, designed for unparalleled operator comfort, further exemplifying our constant pursuit of customer satisfaction. These machines demonstrate our commitment to delivering cutting-edge solutions to meet the evolving needs of our customers. After their successful debut at Intermat, we showcased our range of electric machines at Hillhead, with there being so many to see with two excavators, the 9027FE and 922FE, and two wheeled loaders, the 870HE and the 820TE. China leads the world in BEV technology, and LiuGong is a leader in China, with these machines highlighting our commitment to be the No. 1 for BEV machines in Europe.”
“Changing the game is what the LiuGong brand is all about. We want to be in a league of our own, where customer-oriented design, toughness, intelligence and control set us apart,” said LiuGong Europe Chairman, Howard Dale. “Just a decade ago, our name was relatively unknown. Now, through our customer-focused approach, we are on a completely new pitch. With over 2500 machines in the field and that number rapidly expanding, we are continuing to build our brand and our reputation in the UK and Europe. We are accelerating our investments in this area with our new R&D centre, customer facilities, and a new headquarters in Portsmouth, all of this is proof that we are serious about taking our brand from strength to strength and providing UK customers with a credible alternative to the old mainstream brands.”
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