Manitowoc and Israeli Grove dealer celebrate half century partnership

Manitowoc Cranes has marked 50 years of trust and collaboration with Israeli dealer Levinson Brothers Engineers.

Manitowoc Cranes has marked 50 years of trust and collaboration with Israeli dealer Levinson Brothers Engineers. Levinson was established in 1930 and, since 1968, has imported and sold Grove all-terrain cranes as well as provided aftersales support to Grove customers across Israel.

To mark the occasion, Manitowoc gifted Levinson with a golden Grove crane model and a trophy at the dealer’s headquarters in Holon, Israel. Klaus Kröppel, Vice President Sales Mobile Cranes Europe & Africa, and Elisio Rangel, Regional Sales Manager Ibérica, Israel & Angola, participated in the ceremony.

“It isn’t often that you get to mark a 50-year partnership, so this is very special,” said Kröppel. “Levinson has been a committed and loyal dealer to us over the decades and it’s an honor to be able to commemorate this milestone personally. We look forward to many more years of prosperous collaboration.”

During the ceremony, Doron Levinson said: “At Levinson, we pride ourselves on being Israel’s exclusive representative of one of the world's leading crane suppliers, therefore representing Grove has always been a priority for us; its cranes are some of the best on the market. Long may our partnership continue.”