Sinoboom BV appoints Regional Manager for Italy and the Balkans

Sinoboom’s European subsidiary, Sinoboom BV, welcomes Daniele Lanzini to the team as Regional Manager for Italy and the Balkans.

Sinoboom BV, welcomes Daniele Lanzini to the team as Regional Manager for Italy and the Balkans.

A veteran of the Italian access sector, Lanzini brings a wealth of valuable experience as co-founder of Centro Elevatori, who have been Sinoboom’s partner for several years and will remain as a Sinoboom dealer for Italy. As a result, Lanzini has great familiarity with the Sinoboom product range, and will bring the benefits of this in-depth knowledge to customers across Italy and the Balkan region.

Commenting on the appointment, Sinoboom BV senior management shared warm words of welcome. “I’m really happy to have been able to recruit such a knowledgeable and well-known person to lead our team in Italy and the Balkans,” said CEO Tim Whiteman. Erik Geene, Vice President of Business Development, stated, “I’ve known Daniele for many years, his experience and professionalism will drive our sales in Italy and across the Balkans.”

Lanzini added, “Sinoboom’s high quality products are already known in Italy and the company’s recent investment in European structures and support make the product very attractive to Italian rental fleets. I’m really looking forward to working with the team.”

This appointment is the latest step in the establishment of a robust European base for Sinoboom, supplying customers across the region with high-quality MEWPs and full service support. Lanzini’s appointment takes place with immediate effect. 

Sinoboom was founded in 2008, and is located in Changsha – China’s capital for construction and heavy machinery manufacturing. Sinoboom specializes in the research, manufacture, sales & service of a wide range of mobile elevating work platform (MEWP) solutions, boasting one of the industry’s most complete product lines. Sinoboom products are readily available across China as well as overseas, including South East Asia, Australia, the Middle East, South America, North America and Europe.