Sinoboom marks South American milestone with opening of Brazil subsidiary

Over 100 Brazilian rental company customers attended the convivial event, with Sinoboom CEO Susan Xu and Sinoboom Global Sales and Marketing Director Dawei He both in attendance.

A grand opening ceremony for the Sinoboom Brazil subsidiary was held at the brand-new facility in São Paulo state, marking a significant step for Sinoboom both in the South American market, and in its global activities.

Over 100 Brazilian rental company customers attended the convivial event, with Sinoboom CEO Susan Xu and Sinoboom Global Sales and Marketing Director Dawei He both in attendance. Marcelo Yamane, Business Development Director of the Brazil subsidiary, welcomed all guests and spoke of his confident expectations for the future development of the subsidiary: “The South American market contains huge potential. As a leading MEWP brand, Sinoboom has already found favor with many in the rental industry in South America, and enjoys high brand recognition. The establishment of this new Brazilian subsidiary will provide full life cycle solutions and services, with a localized business approach that is tailored to Brazilian customers’ expectations, allowing us to be extremely close to, and responsive to, the local market.”

More than 20 MEWPs were on display at the event for customers to explore. Visiting the newly built offices, one client commented, “Your training area is great, this will help deliver a lot of value to the industry.” Sinoboom’s Brazilian subsidiary is located in Jundiaí, the industrial and agricultural center of São Paulo state. It will be responsible for complete machine sales and warehousing, after-sales service, spare parts supply, and training. The local team is composed of MEWP industry veterans with over 15 years’ experience, and the subsidiary has already taken part in such industry events as Brazil’s leasing exhibition Imersão para Locardas, and is appearing at IPAF’s Latin American Summit, IPAF Elevação which commences today.

Sinoboom has been active in the South American market since 2010, recognizing it as an important emerging market in the access equipment sector, driven by demand from a growing infrastructure construction industry. Product quality, reliability and longevity, and a strong after-sales service, have won favor with South American customers, laying a solid foundation for further development.