Home \ International \ Tadano names Dean Barley CEO of Tadano America Corporation
Tadano names Dean Barley CEO of Tadano America Corporation
16/03/2023
Pubblicato da Ettore Zanatta
![/storage/2023/03/tadano-names-dean-barley-ceo-of-tadano-america-corporation-6405c61a071dd.jpg](/storage/2023/03/tadano-names-dean-barley-ceo-of-tadano-america-corporation-6405c61a071dd.jpg)
Tadano announces the appointment of Dean Barley as Chief Executive Officer of Tadano America Corporation.
Tadano continues its global OneTadano strategic initiative to streamline its operations and leverage synergies of the global organization to achieve its goal of becoming #1 in the lifting equipment industry.
As part of this initiative, Tadano announces the appointment of Dean Barley as Chief Executive Officer of Tadano America Corporation. In this new role, he will continue to lead and unify the teams working in the coordinated Tadano Pan-America Region – North, South and Central America and Brazil. Barley will take over this responsibility from Shinichi Iimura. With the integration of the Demag and Mantis brands into Tadano, the Tadano America Corp. has undergone a significant transformation in recent years. With the goal of delivering a best-in-class customer experience throughout the Americas, the company has streamlined its operations, increased the distribution network, and expanded its sales and support infrastructure. As a result, customers in this region now have access to a broader range of equipment and expanded parts and service availability.
“We have undergone a significant transformation globally and in the Pan-American Region. Dean and the team have demonstrated what combining our collective strengths as a company can do to provide maximum value for our customers.” says Toshiaki Ujiie, President and CEO of Tadano Ltd. “In his new role, Dean will continue this path. For now, I am excited that in just a few weeks customers can experience these changes first-hand at ConExpo.”
Barley’s promotion comes on the heels of Tadano’s announcement that it has realigned its operations in Latin America from three separate reporting regions into a single harmonized reporting structure throughout all Latin America. The realignment strategy, led by recently appointed Adriano Battazza as vice president and general manager of sales for Latin America, will offer customers a more focused product strategy and expand parts and service support. “It’s an honor to continue to lead this dynamic organization and strong team at this point in time when the company is experiencing tremendous growth. Our business has developed well, and our customer base continues to expand – great cranes, supported by great people, equals success for everyone using Tadano cranes. The OneTadano strategy has resulted in our customers and dealers experiencing greater efficiencies through leveraging the combined technologies, design philosophies and best practices from the Tadano, Demag and Mantis companies,” offers Barley. “Over the next few years, we will continue to leverage this strength of one focused vision to introduce exciting new lifting solutions for our customers in the Americas. I am excited to have this opportunity.”
Barley’s 35-year career in the equipment industry kick started when he joined Benford Ltd, just prior to being acquired by Terex Corporation. He served in several engineering, service, support, operations and sales management positions. In 2012, he led the Terex Construction businesses in the Americas. In 2014, he was appointed General Manager of Terex Cranes Americas. Barley joined Tadano in 2019, where he initially managed the integration of Demag into the Tadano organization. He was later promoted to Vice President & General Manager of Customer Support & Latin America. Most recently, he served as President & Chief Operating Officer for Tadano America Corporation.
![](/storage/aziende/14850068574916.jpg)
Ultime notizie di OnSite News
![Northbank Civil and Marine Purchases Tadano GTC-1600](/storage/2024/06/northbank-civil-and-marine-purchases-tadano-gtc-1600-6681402f9af30.jpg)
Lifting
22/07/2024
Northbank Civil and Marine Purchases Tadano GTC-1600
Northbank Civil and Marine, a heavy civil, marine, and indus...
![Rokbak partners with HMD to strengthen presence in West Africa](/storage/2024/07/rokbak-partners-with-hmd-to-strengthen-presence-in-west-africa-6688f6fb996fb.jpg)
Earthmoving Machinery
19/07/2024
Rokbak partners with HMD to strengthen presence in West Africa
Construction, quarrying and mining companies in West Africa...
![More reach, strength, and flexibility with new Grove rough-terrain cranes](/storage/2024/06/more-reach-strength-and-flexibility-with-new-grove-rough-terrain-cranes-66813f3d35272.jpg)
Lifting
19/07/2024
More reach, strength, and flexibility with new Grove rough-terrain cranes
Grove GRT765 and GRT780 were presented to customers at the M...
![Sinoboom TB58RJ Plus telescopic boom lift reaches Australia](/storage/2024/06/sinoboom-tb58rj-plus-telescopic-boom-lift-reaches-australia-66813c0be3a36.jpg)
Lifting
17/07/2024
Sinoboom TB58RJ Plus telescopic boom lift reaches Australia
The tallest model in the Sinoboom range of diesel-powered te...
![New Tadano AC 5.220-1 all terrain crane for Safar](/storage/2024/07/new-tadano-ac-5220-1-all-terrain-crane-for-safar-6682588d6e0ed.jpg)
Lifting
11/07/2024
New Tadano AC 5.220-1 all terrain crane for Safar
Safar ordered the AC 5.220-1 with a heavy-duty short jib and...
![Power China calls on Linnhoff asphalt mixing plant to improve rural Kenyan roads](/storage/2024/06/power-china-calls-on-linnhoff-asphalt-mixing-plant-to-improve-rural-kenyan-roads-668113d7939c4.jpg)
Earthmoving Machinery
09/07/2024
Power China calls on Linnhoff asphalt mixing plant to improve rural Kenyan roads
• The Linnhoff TSD1500’s high-mobility design features four...
Altri International
![Exclusive new Cat Track Wear Sensor](/storage/2024/07/exclusive-new-cat-track-wear-sensor-669f9e20ae70c.jpg)
International
26/07/2024
Exclusive new Cat Track Wear Sensor
Exclusive new Cat Track Wear Sensor provides remote, no-touc...
![Tamás és Zsolt Kft. took delivery of Liebherr LTM 1650-8.1](/storage/2024/07/tamas-es-zsolt-kft-took-delivery-of-liebherr-ltm-1650-81-6688f18bdc18d.jpg)
International
26/07/2024
Tamás és Zsolt Kft. took delivery of Liebherr LTM 1650-8.1
Tamás és Zsolt Kft. has added a Liebherr LTM 1650-8.1 to its...
![Cummins opens new powertrain test facility](/storage/2024/07/cummins-opens-new-powertrain-test-facility-669f9c6a4b904.jpg)
International
25/07/2024
Cummins opens new powertrain test facility
Cummins has opened a new powertrain test facility to support...
![Grove GMK6300L-1 proves perfect for compact jobsite in Rotterdam](/storage/2024/07/grove-gmk6300l-1-proves-perfect-for-compact-jobsite-in-rotterdam-6683b901e94d4.jpg)
International
25/07/2024
Grove GMK6300L-1 proves perfect for compact jobsite in Rotterdam
Kraanverhuur Boekestijn sent its Grove GMK6300L-1 for city c...
International
24/07/2024
MB Crusher breaks records and crushes challenges
MB Crusher is proud to support the construction of arenas, s...
![Hammer Lifte makes a full load of deliveries of Easy Lift spiders](/storage/2024/06/hammer-lifte-makes-a-full-load-of-deliveries-of-easy-lift-spiders-6681a8913661a.jpg)
International
24/07/2024
Hammer Lifte makes a full load of deliveries of Easy Lift spiders
Easy Lift's Danish dealer, Hammer Lifte, is always busier to...